October 4, 2023 
Dhaka 
Full-time
Job Title: Marketing Executive/Sr. Executive
Location: Bashundhara Group HQ, Dhaka
Company: Bashundhara Group (Toggi Fun World)
About Us:
At Toggi Fun World, we’re not just a company; we’re an exhilarating adventure! As a trailblazing presence in the entertainment industry, we’re on the hunt for a Marketing Executive/Sr. Executive who’s as enthusiastic about gaming and meme culture as they are about strategic marketing. If you’re ready to join a dynamic, forward-thinking team, this role is tailor-made for you.
Responsibilities:
– Gamer Culture Expertise: Stay on the pulse of the latest gaming and rides trends, titles, and gaming community activities. Channel this knowledge to infuse gaming culture into our marketing strategies.
– Meme Creation and Utilization: Craft and curate memes that align with our brand and deeply resonate with our target audience. Harness the power of memes to elevate engagement and boost brand awareness.
– Product Acquisition: Devise and execute strategies for acquiring new customers. This includes identifying potential customer segments, creating impactful campaigns, and closely tracking their success.
– Win-back Campaigns: Launch win-back campaigns to reignite the interest of former customers. Analyze their feedback and engineer strategies to rekindle their loyalty.
– Pricing Strategy: Collaborate with the internal team to craft optimal pricing strategies that balance profitability with competitiveness in the market.
– Competitive Analysis: Conduct thorough competitive analysis, keeping tabs on competitors’ marketing efforts, pricing strategies, and market positioning. Leverage this intelligence to fine-tune our own strategies.
– Content Creation: Generate captivating marketing content, spanning social media posts, blog articles, videos, and more, to authentically connect with our audience.
– Data Analysis: Monitor and dissect the performance of marketing campaigns. Generate data-driven insights to steer future marketing endeavors.
– Collaboration: Forge close ties with both external and cross-functional teams, spanning communication, sales, O&M, accounts, and customer experience, to ensure marketing strategies are aligned with overarching company objectives.
Qualifications:
– Bachelor’s degree in Marketing, Business, or a related field.
– Proven track record in marketing, with a pronounced emphasis on gaming, meme culture, and product acquisition.
– Keen awareness of gaming trends, titles, and gaming communities.
– A flair for creativity, with a knack for meme creation and effective utilization.
– Sound comprehension of pricing strategies and competitive analysis.
– Proficiency in data analytics tools, coupled with the ability to extract actionable insights.
– Exceptional communication and collaboration skills.
– Infectious enthusiasm for the gaming industry and an innate sense of humor.
– Familiarity with Microsoft products, ChatGPT, and Adobe Products.
– Bonus skills include photography and video editing expertise, and experience as a drone pilot.
How to Apply:
Interested candidates should submit their resume and a link to a video intro detailing their relevant experience and why they are the perfect match for this role. Be sure to showcase any gaming-related projects or campaigns you’ve been part of.
Visit www.toggifunworld.com and submit your application by October 12th, 2023.
Join us at Toggi Fun World and embark on a journey where gaming, memes, and marketing collide to create exhilarating and effective campaigns in the entertainment industry. Your adventure awaits!