Posted time October 4, 2023 Location Dhaka Job type Full-time


Job Title: Marketing Executive/Sr. Executive

Location: Bashundhara Group HQ, Dhaka

Company: Bashundhara Group (Toggi Fun World)

About Us:
At Toggi Fun World, we’re not just a company; we’re an exhilarating adventure! As a trailblazing presence in the entertainment industry, we’re on the hunt for a Marketing Executive/Sr. Executive who’s as enthusiastic about gaming and meme culture as they are about strategic marketing. If you’re ready to join a dynamic, forward-thinking team, this role is tailor-made for you.


– Gamer Culture Expertise: Stay on the pulse of the latest gaming and rides trends, titles, and gaming community activities. Channel this knowledge to infuse gaming culture into our marketing strategies.

– Meme Creation and Utilization: Craft and curate memes that align with our brand and deeply resonate with our target audience. Harness the power of memes to elevate engagement and boost brand awareness.

– Product Acquisition: Devise and execute strategies for acquiring new customers. This includes identifying potential customer segments, creating impactful campaigns, and closely tracking their success.

– Win-back Campaigns: Launch win-back campaigns to reignite the interest of former customers. Analyze their feedback and engineer strategies to rekindle their loyalty.

– Pricing Strategy: Collaborate with the internal team to craft optimal pricing strategies that balance profitability with competitiveness in the market.

– Competitive Analysis: Conduct thorough competitive analysis, keeping tabs on competitors’ marketing efforts, pricing strategies, and market positioning. Leverage this intelligence to fine-tune our own strategies.

– Content Creation: Generate captivating marketing content, spanning social media posts, blog articles, videos, and more, to authentically connect with our audience.

– Data Analysis: Monitor and dissect the performance of marketing campaigns. Generate data-driven insights to steer future marketing endeavors.

– Collaboration: Forge close ties with both external and cross-functional teams, spanning communication, sales, O&M, accounts, and customer experience, to ensure marketing strategies are aligned with overarching company objectives.


– Bachelor’s degree in Marketing, Business, or a related field.

– Proven track record in marketing, with a pronounced emphasis on gaming, meme culture, and product acquisition.

– Keen awareness of gaming trends, titles, and gaming communities.

– A flair for creativity, with a knack for meme creation and effective utilization.

– Sound comprehension of pricing strategies and competitive analysis.

– Proficiency in data analytics tools, coupled with the ability to extract actionable insights.

– Exceptional communication and collaboration skills.

– Infectious enthusiasm for the gaming industry and an innate sense of humor.

– Familiarity with Microsoft products, ChatGPT, and Adobe Products.

– Bonus skills include photography and video editing expertise, and experience as a drone pilot.

How to Apply:

Interested candidates should submit their resume and a link to a video intro detailing their relevant experience and why they are the perfect match for this role. Be sure to showcase any gaming-related projects or campaigns you’ve been part of.

Visit and submit your application by October 12th, 2023.

Join us at Toggi Fun World and embark on a journey where gaming, memes, and marketing collide to create exhilarating and effective campaigns in the entertainment industry. Your adventure awaits!


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